If there's one thing the soda brand Sunkist understands, it's that foosball sells!
To make sure it makes an impression, the American brand set itself the following challenge: "raise the level of fun to AWESOME at soccer games." In other words: make a fun sport like soccer a completely crazy one. That says it all!
For this brilliant publicity stunt, two teams of players, an entire soccer field, and no fewer than six cranes were requisitioned to create the largest foosball table in the world.
The ad's storyline reflects the challenge, offbeat and completely unexpected. Just as a football match seems about to begin, a van in the brand's colors suddenly bursts onto the pitch. A man comes out equipped with a megaphone and invites the players to gather around him.
The stadium lights go out, leaving the spectators in total incomprehension. When the lights finally come back on, we discover an incredible network of elastic bands and ropes forming a web above the field to which are attached... the football players!
This XXL table football is all the more incredible because the players, who have become acrobats, are now capable of performing real tricks and are having a blast doing so! Tackles, passes, shots and feints fly in all directions in a sort of completely crazy aerial sweep. And to add to the fun, the supporters present are even treated to a shower of Sunkist soda, courtesy of a slightly crazy waterboy.
Ads for table football like this one, we want them every day, right?
And if you too are thinking big for your table football games, discover without delay the FAS Orobic yellow table football, a very special kicker designed for giant 3-on-3 games: